Caroline’s first love is music. Her second is helping the music industry to innovate and collaborate in a tech-transformed world.
Caroline’s career started more than two decades ago. Her first industry gig was reviewing concerts and new releases for the University of Manchester student newspaper. After graduating, she worked for Steve Macklam as project manager for legendary Irish group The Chieftains. In 1999, she started MUSIC2, an international booking agency specialising in live acts, DJs and singers, which soon expanded to include the management of music producers. A couple of years later, she rolled out MUSIC2 Licensing with former Ministry of Sound’s licensing chief Gerard Talbot, who
runs the company out of Los Angeles. Five years later, Hello Stranger was founded to develop dynamic creative partnerships and connect artists to emerging revenue opportunities.
She is currently executive producing several projects including two music documentaries and advising multiple start ups who plan to change the music industry landscape.